Investigation of the effects and tourism policy classification of a large-scale maritime tourism project using

The example of "Port Olpenitz" in Schleswig-Holstein

This diploma thesis deals with the research areas of tourism and spatial planning. Tourism is omnipresent in today's society. The number of vacation days taken by citizens of the Federal Republic of Germany (FRG) has increased steadily in recent decades. This has led to an increase in demand for tourism services. The federal states and their tourism policies draw up tourism strategies that play a guiding role in the development of tourism. In the course of satisfying demand, tourism projects are created, particularly in places of natural interest. These projects cause positive and negative effects on the area.

In this diploma thesis, the above-mentioned topic is dealt with against the background of spatial planning. For this purpose, the case study of the large-scale tourism project "Port Olpenitz" is analyzed and evaluated with regard to its positive and negative effects on the area and its classification in terms of tourism policy. The analysis enables recommendations for action to be made to improve the negative effects and the tourism policy classification. In summary, the recommendations for action result in a strategy for improving the project.

First, the theoretical basis for the subsequent analysis is developed. In addition to tourism in general, the integration of tourism into spatial planning and the tourism policy of the state of Schleswig-Holstein is shown in the theory, followed by the presentation of the case study. Furthermore, the method of SWOT analysis is presented, on the basis of which the analysis is carried out.

In the analysis, the case study of the large-scale tourism project "Port Olpenitz" is examined with regard to its economic, ecological and socio-cultural effects and the tourism policy classification. The analysis shows that the tourism policy classification was successfully pursued, but that there are serious negative effects on the area, especially on the ecological dimension, which do not allow the project to be realized.

The results of the analysis make recommendations for action to improve the project unavoidable. In particular, recommendations for action are given for the economic, ecological and socio-cultural dimensions in order to prevent or mitigate the negative effects. In addition to these recommendations for action, minor recommendations for action are also given to improve the tourism policy classification. The most important recommendations for action are then summarized in a strategy that could lead to the improvement of the large-scale tourism project.

Editing:
York Schmelter

Expert:
Michael Roth (LLP)
Dr. Anja Szypulski (SOZ)

Submission:
September 03, 2009